Case Study
- Open Gallery
Quick and painless rebranding process to update a design that had stood for over 100 years.
- Their Business
- What They Wanted
- The Jigsaw Solution
- St. Mildred’s-Lightbourn School is a premier independent school committed to education excellence for girls from Kindergarten to University entrance.
- St. Mildred’s-Lightbourn School’s mission is to provide a stimulating learning environment in which young women are supported to create, question, take risks, experience the world, practice compassion, and fulfill their potential as learners, leaders, and contributing members of society.
- Complete new rebranding program starting with brand proposition, tagline, and new logo.
- Once new brand standards were confirmed, SMLS also required a new suite of corporate marketing literature, website, advertising campaigns and collateral.
- The rebranding process involved updating and redesigning a brand that had stood for over 100 years.
- Once the initial logo, tagline and brand promise were approved, we then proceeded to develop and execute a complete new communications program including their new website, marketing literature, ad campaigns and collateral.
- On-going partnership with school to ensure that all materials are kept up-to-date.
