Case Study

A strategic rebranding and marketing campaign that would take the school into its next century.

One of Canada’s leading independent schools, Hillfield Strathallan College consists of four integrated yet independent centres of excellence: Montessori, Junior, Middle and Senior schools.
Providing continuous education from age three to Grade 12, the college emphasises academic excellence and nurturing of the whole child.
HSC offers enriched academics with co-curricular activities, inspiring students to realise their full potential and better the world around them.

Initially a new strategic plan and a complete rebranding that would take the school into its next century.
The rebranding would extend across all corporate and marketing collateral materials, increasing both recognition and enrollment.
Ongoing development of marketing materials, including; College View Book, The Guide, Newsletter, banners, and the HSC Review.

Extensive research became the first step in the development of the rebranding and marketing campaign.
Planning and creative development reflected and supported the new identity and unique selling proposition.
Creation of new logo, tag line, pillars of strength, expanded colour palette, community magazine and other marketing literature to support new brand initiative.
On-going partnership with the College includes writing, designing and photo art direction for View Book, Newsletter, The Guide, advertising and the community magazine HSC Review.