In The Spotlight

November 11, 2009 - News Release
Jigsaw to Lead Helix's New Hockey-Branded Marketing Campaign

Burlington, Ontario, – In September of 2009, Helix Hearing Care Centre became the Official Hearing Care Company of the Ottawa Senators. This marks the first time in the hockey team’s history that it has been represented by a hearing care company.

In the months ahead, Helix will roll out a promotional campaign to announce its new relationship with the Ottawa Senators.

To lead and design all creative for this campaign, Helix has chosen Jigsaw Advertising Inc. Jigsaw has kicked off the campaign with a series of print ads slated for newspapers across the greater Ottawa area. These hockey-inspired ads invite readers to visit their local Helix clinic for a hearing test and the chance to win free tickets to an Ottawa Senators home game.

"We are excited to help Helix get the message out about proper hearing healthcare, and the services that Helix provides,” said Eamon Cummins, President of Jigsaw Advertising Inc. “Although many people associate hearing loss with old age, statistics show that more and more children and young adults are susceptible. It is our hope that Helix’s new relationship with the Ottawa Senators will help bring the topic of better hearing to an even greater audience.”

"We are proud and very excited to be working with the Ottawa Senators,” said Jeffrey Geigel, President of Helix Hearing Centre. “Our goal is that we can collectively bring the importance of proper hearing healthcare to the forefront of this community and the importance of receiving an annual hearing test. Our hearing affects everything we do, in both personal and professional situations."

This new sponsorship is a great opportunity to highlight the importance of healthy hearing in all areas of our lives, including sports. Whether on the ice, on the sidelines, or watching from the comfort of your home, good hearing helps you to better experience the game of hockey.

Helix Hearing Care Centre, a major player in the hearing healthcare industry, is committed to improving the hearing health of people in its communities. Its mission is to promote a multidisciplinary clinical approach in the assessment, treatment and counseling surrounding hearing disorders. To accomplish this goal, Helix utilizes the most advanced technologies and the skills of highly trained, industry leading hearing healthcare professionals.

At Helix Hearing Care Centre, patients are treated with professionalism and care within an environment where continual education is a priority for its professionals.

To learn more about Helix Hearing Care Centre, call 877-685-5EAR (5327) or visit www.helixhca.com.

Jigsaw Advertising Inc.

Jigsaw is a full service advertising and marketing communications agency located in Burlington, Ontario. With an emphasis on strategic marketing and brilliant creative, we help the companies we work with develop results driven marketing programs where the creative end is driven by sound business strategies. We add traction to our clients' sales and marketing activities by helping them out think and out perform their competition. Our team has an international flavour having worked at high levels within the agency and corporate sectors in Europe and North America.