In The Spotlight
Oct. 8, 2008 - News Release
Jigsaw Advertising Inc. successfully rolls out new Marketing Program for St. Mildred’s-Lightbourn School, Oakville, Ontario.
Jigsaw Advertising Inc. successfully rolls out new Marketing Program for St. Mildred’s-Lightbourn School, Oakville, Ontario.
Today Jigsaw Advertising Inc. announced the conclusion of a successful new marketing program for St. Mildred’s-Lightbourn School in Oakville.
After a competitive pitch in the summer with three other agencies, Jigsaw was hired by SMLS to undertake a rebranding and marketing program for all marketing initiatives.
This rebranding program consisted of copy writing, photo shoots, art direction and creative development of a new corporate identity, tagline, brand promise, corporate website, corporate brochure and collateral material, and the development of new advertising.
The new look and feel for SMLS has been rolled out across all materials. The program also included a redesign and creative development of the SMLS community magazine Jubilate.
The following is an excerpt from the latest edition of Jubilate:
Our Creative Partner
SMLS chose Jigsaw Advertising Inc. of Burlington to update the design of the logo, create our brand promise and develop the copy and creative look and feel of our new marketing materials, advertising and our wonderful new website.
Eamon Cummins, Jigsaw President said, “What you see is the culmination of many hours of teamwork. We wanted to remain true to the SMLS promise that has stood for over 100 years. It was a natural and necessary progression to ensure that every item SMLS produces tells the world that if your daughter is a Millie - She’ll Be Ready!”
Our New Website
Easier to read and navigate, this new site is much more user-friendly for all members of our community, including current and prospective parents, students, faculty, staff and alumnae.
The modern design of the new website reflects the updated branding and messaging and brings the School to life with creative use of colour and carefully selected images that illustrate the Schools’ new message and the love our students and School community have for SMLS.
Above all it was important to us to display our strong programming and academics as well as exemplary Global Studies and other co-curricular activities.
We now have a website that tells the world and our own community one important message - this is the school of choice for parents looking to provide their daughters with a first-class independent school education.
Jigsaw Advertising Inc.
Jigsaw is a full service advertising and marketing communications agency located in Burlington, Ontario. With an emphasis on strategic marketing and brilliant creative, we help the companies we work with develop results driven marketing programs where the creative end is driven by sound business strategies. We add traction to our clients’ sales and marketing activities by helping them out think and out perform their competition. Our team has an international flavour having worked at high levels within the agency and corporate sectors in Europe and North America.