In The Spotlight

June 15, 2009 - News Release
Lifestyle Hearing Chooses Jigsaw Advertising Inc. To Head An All-Encompassing Marketing Campaign

Burlington, Ontario, June 15, 2009:

In early 2009, Lifestyle Hearing – a network of hearing healthcare professionals across Canada – was on a mission. Its goal: to find an advertising agency that would get the Lifestyle Hearing message out to both consumers and professionals alike. Some were considered, but only one advertising agency made the cut – Jigsaw Advertising Inc., based in Burlington, Ontario.

And so began the design and development of all key Lifestyle Hearing marketing materials. After thorough research of Lifestyle Hearing’s core beliefs and unique services, Jigsaw was able to deliver an all-new corporate brand, various print design pieces, a new website, and a full-scale trade show booth with supporting event materials. Further strategic planning and creative conception for Lifestyle Hearing continues, and will be rolled out later this year.

"Lifestyle Hearing came to us because they knew we were experts in their field," said Eamon Cummins, president of Jigsaw Advertising. "We have extensive experience in the hearing healthcare industry, and we understand the needs and wants of Lifestyle Hearing’s client base. We have been happy to help Lifestyle Hearing develop a look and feel that’s all their own."

Lifestyle Hearing clinics offer superior patient care in the field of medical hearing devices – including tests, diagnostics, fittings, counseling, and access to the most advanced technology to improve quality of life. It is also the only membership-based network of independent hearing professionals in Canada focused on a community and medical approach to hearing. Lifestyle Hearing is guided by a team of experienced business leaders who are changing the landscape of independent hearing healthcare in Canada.

To learn more about Lifestyle Hearing and to view its newly developed website, visit www.lifestylehearing.ca.

Jigsaw Advertising Inc.

Jigsaw is a full service advertising and marketing communications agency located in Burlington, Ontario. With an emphasis on strategic marketing and brilliant creative, we help the companies we work with develop results driven marketing programs where the creative end is driven by sound business strategies. We add traction to our clients’ sales and marketing activities by helping them out think and out perform their competition. Our team has an international flavour having worked at high levels within the agency and corporate sectors in Europe and North America.