In The Spotlight
Feb. 19, 2009 - News Release
Jigsaw Advertising Inc. Launches New Marketing Program for EXFO LSI.
Jigsaw Advertising Inc., recently completed a total marketing solution for the OmniCure LX300, EXFO Life Sciences & Industrial Division’s new LED UV bonding system for medical devices, microelectronic and optoelectronic manufacturing applications.
This launch sees the culmination of a major marketing exercise for EXFO LSI. In 2008, Jigsaw completed a total re-branding of EXFO LSI, including its four product families, X-Cite®, Burleigh®, Excelerate™ and OmniCure®.
More recently Jigsaw developed a fresh, distinctive identity for the company, a world leader in light based solutions for life sciences research and industrial applications. The re-branding included unique, user-friendly websites translated into multiple languages to serve the global market; print materials, also translated; e-blasts; and corporate identity.
For the OmniCure LX300 launch, Jigsaw created a complete suite of marketing materials that will run across every relevant media to ensure this superior product reaches its full potential in the marketplace.
Allan Firhoj, EXFO’s Vice President and General Manager spoke of the results Jigsaw has created for the company, "Our marketing continues to receive excellent feedback from our customers, our sales channels, and our employees. We continue to enjoy a market leadership position, it doesn’t get much better than this!"
Mr. Firhoj, went on to talk about EXFO’s relationship with Jigsaw, "We really view Jigsaw as an extension of our team here at EXFO. They have captured the essence of our mission, vision and values and are able to translate that into marketing materials that speak directly to the needs and requirements of our customers."
Eamon Cummins, President of Jigsaw, is proud of the work his agency has produced during their longstanding relationship with EXFO, "We really pushed the envelope with the EXFO brand. It’s unlike any other in their field and distinctly separates them from the competition. Their products are first-class and now they have a brand to match."
Jigsaw Advertising Inc.
Jigsaw is a full service advertising and marketing communications agency located in Burlington, Ontario. With an emphasis on strategic marketing and brilliant creative, we help the companies we work with develop results driven marketing programs where the creative end is driven by sound business strategies. We add traction to our clients’ sales and marketing activities by helping them out think and out perform their competition. Our team has an international flavour having worked at high levels within the agency and corporate sectors in Europe and North America.